THE STATE OF CONTEMPORARY ADVERTISING

LANDSCAPE: Advertising agencies are competing for people’s time based on new distractions and competition; YouTube content created by the entertainment/music industry and by regular people, movies and TV series. Even spending time with their friends and family, alone have been added to the mix. http://www.readwriteweb.com/archives/top_10_youtube_videos_of_all_time.php Attitude of people: People hate to be interrupted. They are […]

HEY AGENCIES SQUEEZE THIS

HEY AGENCIES SQUEEZE THIS: There used to be a time where thinking small was considered thinking big. A time when the crazy ones were looked up to for being pioneers and the essence of innovation that challenged us to think different, inspired us to be great. The forefathers of our industry — Doyle Dane Bernbach, […]

AIM FOR THE HEART

Aim for the heart™ is a simple but powerful creative strategy that I developed during my time with Michael Conrad at the Berlin School of Creative Leadership. The idea of aiming for the heart works across all agency platforms and disciplines. What if everything you encounter, had a heart –from the creative brief, the client […]

TEAR DOWN SILOS

Most agencies operate in a traditional paradigm that was founded by the giants of christmas past: Bernbachs, Burnetts and Ogilvys of the industry, which at that time made them innovators. As the industry evolves and agencies are challenged with creating room for digital, it is upon us to innovate and change the way the agency […]