THE STATE OF CONTEMPORARY ADVERTISING

Brave Ideas Passion Training | June 21, 2017

LANDSCAPE: Advertising agencies are competing for people’s time based on new distractions and competition; YouTube content created by the entertainment/music industry and by regular people, movies and TV series. Even spending time with their friends and family, alone have been added to the mix. http://www.readwriteweb.com/archives/top_10_youtube_videos_of_all_time.php Attitude of people: People hate to be interrupted. They are […]

AIM FOR THE HEART

Brave Ideas Passion | June 20, 2017

Aim for the heart™ is a simple but powerful creative strategy that I developed during my time with Michael Conrad at the Berlin School of Creative Leadership. The idea of aiming for the heart works across all agency platforms and disciplines. What if everything you encounter, had a heart –from the creative brief, the client […]