MAZDA 3 LAUNCH
AWARDS: ADDY’S – BEST IN SHOW, 4 GOLDS CLIENT: MAZDA USA TAG: INSPIRATION IN EVERY MILE! BUSINESS PROBLEM: Mazda has set their sights on close competitors like Subaru who a decade ago were stagnant at 2% market share like Mazda finds themselves now. However, via a careful product revitalization and strong shift in marketing communications […]
ADIDAS FUTURECRAFT LOOP
CLIENT: ADIDAS TAG: MADE TO BE REMADE! BUSINESS PROBLEM: Let’s start at the beginning. It’s a fact that just 9% of plastic waste has ever been recycled. What happens to your shoes after you’ve worn them out? You throw them away – except there is no away. The wonderland we referenced earlier doesn’t exist. As a result, we’re facing a grave environmental threat in the form of plastic, which is increasingly clogging landfills […]
GHOST RECON
CLIENT: UBISOFT AGENCY: Legion Of Creatives EXECUTION: Twitch lunch – 30 Minute film to launch the 2017 Ubisoft game “Tom Clancy’s Ghost Recon” RESULTS: (Day 1) 6.6 Million Views on Twitch • Exclusive deal with Amazon to help with pre-sales
LENOVO PC GAMING AR • VR
CLIENT: LENOVO PC EXECUTION: Digital/Social campaign launch across Instagram, Facebook, Snapchat & Twitter CAMPAIGN STRATEGY: FIGHT ME IN REAL LIFE (IRL)
COCA COLA: INTERACTIVE
CLIENT: THE COCO-COLA COMPANY EXECUTION: EXPERIENTIAL, EVENTS, DIGITAL, OOH, PRINT, IN-STORE POS. For the first time ever, Coke allowed us to change the color of their iconic bottle. Lead a team of creatives to launch an integrated campaign that gave the power back to the millennials and allowed them to be the authentic them. TAG: […]
OZ: BROKEN KINGDOM APP
CLIENT: NEXON/THIS GAME STUDIO EXECUTION: Lead a creative team to develop creative assets for a global activation for the mobile RPG game that takes place in an alternate Oz setting created by Nexon Inc and This Game Studio. Successfully launched and debuted during the iPhone 7 Keynote presentation.
LENOVO PC: DIGITAL CONTENT
CLIENT: LENOVO GAMING EXECUTION: GLOBAL TECH ACTIVATION FOR GAMERS (LONDON, AUSTRALIA , CHINA, USA). Lead a team of creatives, media, account mangers, influencers and strategist to create a robust digital destination that allowed indie gamers the ability to do a centralized game jam online. While making the new Lenovo gaming PC relevant and cool.
FOX SCREAM QUEENS: SOCIAL
CLIENT: FOX TV EXECUTION: INFLUENCER TWITTER ACTIVATION @ COACHELLA
THE WALKING DEAD: APP
CLIENT: THE WALKING DEAD EXECUTION: FACEBOOK ACTIVATION. Developed creative assets for a mobile only global activation for the Walking Dead RPG game.
TAINTED LOVE: CONTENT
CLIENT: DISRUPT MEDIA PARTNERS & MACHINIMA EXECUTION: 6 PART ONLINE SERIES