MAZDA 3 LAUNCH

AWARDS: ADDY’S – BEST IN SHOW, 4 GOLDS CLIENT: MAZDA USA TAG: INSPIRATION IN EVERY MILE! BUSINESS PROBLEM: Mazda has set their sights on close competitors like Subaru who a decade ago were stagnant at 2% market share like Mazda finds themselves now. However, via a careful product revitalization and strong shift in marketing communications […]

MCDONALDS MCCAFÉ

CLIENT: MCDONALDS (MENA) EXECUTION: SOCIAL /OOH TAG: I’M LOVIN IT

COCA COLA: INTERACTIVE

CLIENT: THE COCO-COLA COMPANY EXECUTION: EXPERIENTIAL, EVENTS, DIGITAL, OOH, PRINT, IN-STORE POS. For the first time ever, Coke allowed us to change the color of their iconic bottle. Lead a team of creatives to launch an integrated campaign that gave the power back to the millennials and allowed them to be the authentic them.  TAG: […]

QUEST: 360 CAMPAIGN

CLIENT: QUEST (MENA) EXECUTION: 360 LAUNCH CAMPAIGN TAG: LOOK UP QUEST.COM

NETFLIX ULTIMATE BEASTMASTER

CLIENT: NETFLIX “THE ULTIMATE BEASTMASTER” EXECUTION: Global Entertainment Launch (6 Countries) of Netflix’s Original 1st Competition Series: Brazil, South Korea, Mexico, Germany, Japan & USA. Media mix of Social Content, Online & Offline Banners, Gorilla Street Art and Video. Executive produced by Sylvester Stallone, the new show has the vibe of NBC’s “American Ninja Warrior” but with a […]

LENOVO PC: DIGITAL CONTENT

CLIENT: LENOVO GAMING EXECUTION: GLOBAL TECH ACTIVATION FOR GAMERS (LONDON, AUSTRALIA , CHINA, USA). Lead a team of creatives, media, account mangers, influencers and strategist to create a robust digital destination that allowed indie gamers the ability to do a centralized game jam online. While making the new Lenovo gaming PC relevant and cool.

HONDA CIVIC: TV CAMPAIGN

CLIENT: HONDA CIVIC EXECUTION: TV, PRINT, DEALER POS, DIGITAL, OOH, EXPERIENTIAL TAG: TO EACH THEIR OWN!

GMC DENALI: TV CAMPAIGN

CLIENT: GMC DENALI EXECUTION: TV, PRINT, DEALER POS, DIGITAL, OOH, EXPERIENTIAL TAG: YOU CANT TRUCK WITH US!