CLIENT: ADIDAS
TAG: MADE TO BE REMADE!
BUSINESS PROBLEM:
Let’s start at the beginning. It’s a fact that just 9% of plastic waste has ever been recycled. What happens to your shoes after you’ve worn them out? You throw them away – except there is no away. The wonderland we referenced earlier doesn’t exist. As a result, we’re facing a grave environmental threat in the form of plastic, which is increasingly clogging landfills and oceans.
OUTCOME:
- A body of work that reflects the change we wish to sea!
- The goal is to create a sustainable ecosystem by producing eco-minded consumers producing zero carbon footprints in each step.