ADIDAS FUTURECRAFT LOOP

CLIENT: ADIDAS

TAG: MADE TO BE REMADE!

BUSINESS PROBLEM:

Let’s start at the beginning. It’s a fact that just 9% of plastic waste has ever been recycled. What happens to your shoes after you’ve worn them out? You throw them away – except there is no away. The wonderland we referenced earlier doesn’t exist. As a result, we’re facing a grave environmental threat in the form of plastic, which is increasingly clogging landfills and oceans.

 

OUTCOME:

  • A body of work that reflects the change we wish to sea!
  • The goal is to create a sustainable ecosystem by producing eco-minded consumers producing zero carbon footprints in each step.

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