CLIENT: THE COCO-COLA COMPANY
EXECUTION: EXPERIENTIAL, EVENTS, DIGITAL, OOH, PRINT, IN-STORE POS. For the first time ever, Coke allowed us to change the color of their iconic bottle. Lead a team of creatives to launch an integrated campaign that gave the power back to the millennials and allowed them to be the authentic them.
TAG: THE COKE SIDE OF LIFE